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September 27, 2023
How to become a top reseller of clothing, bags, accessories, & more
In just 60 days, I’ve went from a new seller to generating a revenue of over $3000, all while maintaining a 100% positive feedback rating – I’m Jacqueline Burke, the face behind the virtual storefront @JacqdCoutureCo on Depop. Here, you’ll discover a curated collection of custom, designer, and vintage clothing, bags, and accessories. Building and nurturing my shop has been an absolute delight, and I’m thrilled to share my process with you. Now, with my shop transitioning to the online realm, you can easily access it right here on this website via the ‘Shop’ menu tab. Welcome to the world of Jacqueline Burke’s Couture Co.
Take a sneak peek at my Depop page layout for a quick reference. Notice the consistent use of a white background in all my photos. While today’s article won’t dive into the art of capturing and editing these pictures – a topic deserving of its own blog post – I’m more than willing to share those secrets.
Reach out to me via email for a speedy rundown, or stay tuned for an upcoming blog post where I’ll elaborate further! Feel free to drop a comment below if you’re interested in that upcoming content.
Today, I’m excited to unveil the pinkprint behind the successful brand I’ve cultivated on Depop, and I’m here to inspire you with the belief that you possess the potential to thrive as a top-tier reseller on various platforms, including eBay, Poshmark, Mercari, and more. Together, we’ll navigate through eight essential steps that will guide you in expanding your clientele, enhancing customer satisfaction, optimizing your packaging and shipping processes, and perfecting the art of post-sale customer engagement. Unlock the secrets to becoming a celebrated reseller in the world of online commerce.
1.) What's the Initial Move Toward Establishing a Thriving Reseller Page?
→ Decide which style of clothing you will be selling and create your page aestethic, profile picture, and bio accordingly.
Ask this question to yourself: “What defines the primary clothing style I offer?” If your inventory spans various styles, you might want to contemplate featuring a professional selfie as your profile picture to build trust with customers. However, if your niche revolves around a specific fashion trend, such as Y2K, consider using an image of a 2000’s icon like Paris Hilton as your profile picture. I have included some powerful examples of y2k fashion aestethic accounts. Check out @Ashleyelistyle and @2000sbabyshop for the hottest vintage looks.
Don’t underestimate the power of SEO in your bio! Search Engine Optimization simplifies the process of connecting people with precisely what they seek. By incorporating keywords relevant to your clothing style, you enhance your visibility and make it easier for potential clients to discover your unique items!
2.) How many items should I list as a new reseller?
→ Set a S.M.A.R.T. goal and stick to it
Set a S.M.A.R.T. goal and stick to it – A S.M.A.R.T. goal is a specific, measurable, achievable, relevant, and time-bound objective that provides a clear and structured framework for setting and achieving goals. It helps individuals and organizations create well-defined, actionable, and trackable targets by ensuring that the goal is:
1. Specific: Clearly defined and unambiguous, focusing on precisely what needs to be achieved.
2. Measurable: Quantifiable so that progress and success can be assessed objectively. (a specific # of listings)
3. Achievable: Realistic and attainable, considering available resources and constraints.
4. Relevant: Aligning with broader objectives and goals, ensuring it is meaningful and worthwhile.
5. Time-bound: Having a defined timeframe or deadline, which adds urgency and accountability to the goal-setting process.
For example, my goal starting out was to list 40 items in 10 days; broken up that is 4 listings a day for 10 days. This is a manageable goal if you are used to bulk listing and have a standard listing description that you can copy and paste in to each product description.
3.) How to find customers as a reseller on platforms like Depop, eBay, Poshmark, Mercari, etc.
→ Follow people who are following similar accounts to yours.
For instance, let’s say you’re running a jewelry account. In this case, it’s a smart strategy to locate and follow followers of other jewelry accounts. The key is to discern between sellers and buyers, with the aim of primarily connecting with potential buyers. Buyers often exhibit certain characteristics: they might not have a profile picture (though some may have one), and their bio may indicate they’re in search of clothing items or they have numerous reviews from previous purchases. However, keep in mind that many individuals both buy and sell from the same account, so it’s advantageous to diversify your following by engaging with a variety of account types.
4.) As a reseller, how quickly should I message back my clientele?
→ Message back your customers as quickly as possible
Responding promptly to your customers is a crucial element in building trust as a seller. When customers see that you consistently provide timely responses, they develop a higher level of confidence in your reliability. This trust can translate into repeat business, as customers are more likely to return and make additional purchases from you.
5.) How do I convert likes into sales as a reseller?
→ Send out offers that are 5-10% off of the sale price
On most reselling platforms, you have the option to send out offers to potential buyers. For instance, if I’m selling a shirt on Depop for $20 and someone has shown interest in it by liking the item, I can send them an offer, perhaps lowering the price to $15-$18. The app simplifies this process, allowing you to easily identify who has shown interest in your item and send offers directly to them. Once an offer is sent, the buyer has 24 hours to make a decision – they can either accept, counter, or decline the offer.
What’s intriguing about this feature is that when a seller sends a buyer an offer, that offer resides in the buyer’s offers page for 24 hours. During this time, they have exclusive access to see your item & offer on that page, potentially increasing their interest and prompting them to make a purchase.
6.) What should I put in for the, 'description' of the item I am reselling?
→ Your description should be detailed, use SEO, keywords, and be consistent amongst all your listings
Your product listings should be detailed, encompassing all essential information about the item you’re selling. This is where the power of SEO (Search Engine Optimization) comes into play, exactly as the name suggests. SEO aids buyers in efficiently searching for and locating precisely what they desire. Therefore, the more relevant keywords you incorporate into your listings, the simpler it becomes for potential buyers to discover your products. Ensure you include details such as size, color, brand, style, and any other pertinent information.
In my upcoming “Reseller’s Side Hustle Guide To Success,” available for purchase in my store soon, I’ve included a standardized listing description that you can effortlessly copy and paste for all your listings. Consistency across your listings is favored by platforms like Depop, as it increases the likelihood of your items being recommended to prospective buyers actively seeking them.
7.) How can I perfectly package and easily ship an item I am reselling?
→ Personalize the packaging and print out a shipping label through the reselling platform
To add a personal touch to your packaging, consider incorporating the buyer’s name or a thank-you letter inside the package. Don’t forget to write in your username, so they can find you on the platform you sell on! Additionally, you can use customized stickers or branded packaging to make the unboxing experience memorable for your customers.
For shipping labels, most reselling platforms offer the convenience of printing labels directly through their system. This streamlines the process, ensuring accuracy and ease when it comes to shipping your sold items to buyers. Make sure to double-check the shipping details to ensure a smooth delivery process. If you’re shipping internationally, it gets a little tricky, however, and you will probably have to go through a third party service like Shippo to get your shipping label.
Lastly, a cost-effective and efficient alternative to traditional cardboard boxes is to invest in polymer bags available on Amazon. Not only are they easy to use, but they also expedite the packaging process compared to taping up a box. As an added bonus, you can find polymer bags with stylish and cute designs on Amazon, adding an extra layer of charm to your shipped items. This not only saves you money but also enhances the presentation of your products.
8.) How can I follow up with my customers as a reseller?
→ Leaving reviews and contacting your customer directly are good follow-up methods to learn how to build better customer interactions
Two valuable tips for building positive interactions with your customers:
1. Promptly Leave a Review: After your buyer receives the item, it’s a great practice to leave a review on their page on the same day. This action can prompt them to reciprocate and leave you a review, especially if they receive a notification that you’ve reviewed them. Positive reviews can enhance your credibility and attract more potential buyers.
2. Follow Up with Customers: Go the extra mile by following up with your customers. Check if they received their item in time for their event or inquire about their overall satisfaction with the purchase. This gesture not only demonstrates your commitment to customer satisfaction but also provides an opportunity to address any concerns or issues, ensuring a positive experience and potentially encouraging repeat business.
Thank you for the great content. I’m inspired!
Such a talented writer and entrepreneurial spirit.
Love, Ashley from Depop.
🌟 Incredible, this is absolutely insightful! Big thanks for the work you put into sharing this valuable data. It’s always exciting to come across meticulously written and educational articles like this. Keep up the fantastic work! 🔥👏💯
Thank you, I appreciate the kind words! Feel free to comment more ideas of what you want to read. 🙂
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